Is it time to bury your blog?

Is it time to dump your blog? Steve Rubel, Senior Vice President of Edelman Digital, thinks so. In an interview Rubel did on Social Media Examiner (an awesome site worthing checking out), he explains why blogging is dead.  He feels site visitors don’t have time to read and would rather watch a video instead. And he stressed that video is mandatory, not optional.

During the interview, Rubel shares valuable info about how to measure social media metrics, why you need to be on all social networks where your clients are hanging out, and more.

After watching his interview, I’m not convinced that it’s time to bury blogging forever, but I agree with him about video. It’s easier to watch something (gotta love fast-forward) than to take the time to read it.  Unfortunately it can take longer to tape a video than to write a blog post.