Home office expert's guide to working from home/home office tips» SEM http://WorkingNaked.com Working from a home office never felt so cool Thu, 02 Feb 2012 16:06:04 +0000 en hourly 1 http://wordpress.org/?v=433 Simplifying SEO and SEM http://WorkingNaked.com/2009/09/28/simplifying-seo-and-sem/ http://WorkingNaked.com/2009/09/28/simplifying-seo-and-sem/#comments Mon, 28 Sep 2009 12:31:12 +0000 Lisa http://www.workingnaked.net/?p=4950 What they mean
You’ve probably heard the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but do you know what they actually mean? After reading “The Difference Between SEO and SEM” you will. This article makes both tools easy to understand and shares guidelines for using them.

How they work
After you understand the difference between SEO and SEM, you can put them to work. The article “10 Practical Small Business SEO and SEM Marketing Tips“ gives suggestions for making your SEO and SEM efforts count. Two of my favorite tips are #5. Pay attention to landing pages10 (you don’t have to send visitors to your home page) and #10. Stay True To Your Business. Write for your audience, not for search engines. You don’t need to implement all ten tips but you’ll find some good info you can use right away. Isn’t that the best kind?

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