Guest post by Lizzy Shaw
There used to be all kinds of old-fashioned rules about dating – all these “tried and true” methods for getting a boy or girl, or as we got older, a man or woman, to like you. And, once they liked you, hopefully he’d ask you out or she’d say yes when you asked her.
©Alessandro Melillo RonJe
Well, times have changed and a lot of those guidelines and traditions have flown right out the window, but funny enough, a few of those old dating rules still work really well when it comes to PR.
As a publicist, or as a business owner doing your own PR, you need to figure out how to make journalists like you and want to work with you. Instead of them asking you out on a date, this translates to getting press placements and mentions, because all things being equal, people like to work with people they like and with whom they have a comfort level. So pretend it’s the 60’s and follow a few rules for PR “dating.”
- Get to know them. This means do your due diligence. Read the magazine, newspaper or blog; watch the movie or TV show before you pitch. See who is writing about your business, product or service. And see what kinds of stories your journalist has been writing. Let your journalists know you’re pitching to them, specifically. [Read more...]
It’s hard to find someone who isn’t looking for ways to get more publicity and market more effectively to clients. I’m constantly searching for articles with helpful PR and marketing tips that I can apply ASAP. These two articles will get you started in the right direction.
