Martha Stewart Whips up a Batch of Social Media Tips

Lisa — Thu, 17 Jun 2010 17:39:54 +0000

When I think of social media, Chris Brogan and Brian Solis come to mind, not Martha Stewart. So what does this culinary queen and media mogul know about social media? Apparently a lot. In a recent blog post, Jesse Stanchak of SmartBlog On Social Media highlights a few of the social media tips Stewart shared during a recent speech. With almost 2 million Twitter followers and 72,000 Facebook fans, Stewart’s tips are worth following.

Don’t let anyone tell you what to do. At its core, Stewart said, social marketing is about finding your own voice and communicating your brand’s personality. It’s easy to do what everyone else is doing and hope for a good response. Mix it up, break the rules and be willing to let others see the real you.
Find yourself a good co-pilot. Throughout her keynote, Martha Stewart tossed questions and remind-me-later asides at Eliad Laskin, her all-purpose technical guru. At some point you’ll realize that you can’t do everything and actually, you shouldn’t. Find someone who has strengths in areas you don’t.
Go where your customers are — and remember that everyone’s a customer. Instead of picking one platform, Stewart advises finding ways to adjust your pitch to reach the different communities that form online. My Twitter and LinkedIn accounts are all business while my Facebook account combines aspects of both my business and personal life.

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Martha Stewart Whips up a Batch of Social Media Tips