Guest post by Katrina Sawa

You’ve heard this phrase, but do you really pay attention to this when it comes to investing in yourself or your business? Many entrepreneurs do not. I know this because I talk with hundreds of women entrepreneurs every month. They are continuously trying to find ways to cut costs, get stuff for free, find someone to trade for services or find a reason why they “can’t afford it” or shouldn’t invest.

Yes, it’s fine and very important to cut costs when you can in your life, business, and in any economic market. However, when it comes to necessary things in the running and marketing of your business or making sales, why would you risk it? Here are some areas where you do not want to skimp or be cheap: [Read more...]