How Not to Use Twitter to Get Results for Your Business

Twitter is a valuable tool that can help you bring visitors to your blog, spread the word about your business, connect with your customers and more. But as with any tool, there’s a right way to use it and a wrong way.  I’m always looking for ways to make better use of Twitter. Some tips that I’ve tried worked well, while others have failed miserably.

The HubSpot article The 9 Worst Ways to Use Twitter for Business, takes an “avoid doing this” approach to making Twitter more effective.  A few of the top Twitter don’ts include: [Read more...]

How to Fill Your Blog With Content, Not Crap

Trying to think of a new blog post every day can be challenging and at times frustrating. But considering all of the information available on the Internet, finding new blog ideas comes down to being resourceful.  Or in my case, eating chocolate.

In a recent blog post HubSpot, a company that offers Internet marketing software and strategies, shares 10 Ways to Keep Your Blog Full of Content. Many of their strategies are doable and best of all they cost little to no money to implement.  A few of them are:

  • Think Beyond Text — You could create a blog post with pictures taken at an industry trade show. For a day, remove text as a possible form of blog post content and think about other content types that can be valuable to your readers. Yes, it’s time to pull out the video camera and get to work. I use a flip video because it’s small, reliable and the videos are easy to edit. [Read more...]
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