Any tool when used the right way, should work.  Twitter is no exception. A blog post on the Guardian called “The dos and don’ts of social media” gives some food for thought for when you use social media.

A few of the tell-it-like-it-is tips include:

• If you make a mistake with Twitter, you’re um, screwed.

• Don’t use hashtags that have nothing to do with your post, to attract readers. It can backfire on you.

• If you want to use Twitter, you have to learn to act different and sound human.