The story behind Working Naked
There are always two sides to a story and how I came up with the name Working Naked for my Web site is no exception. The first is that after I talked with many successful entrepreneurs and business people who worked from home, I was surprised that many worked in their “undies.” They explained that they’d get out of bed, grab a cup of coffee, check emails, and find themselves two hours later still sitting at their desk working. Truth be told, most of us do the same. So naturally working “almost” naked was an interesting way to identify this trend. Secondly and more importantly, Working Naked refers to the fact that when we begin working from home, we’re stripped of all of the corporate support that streamlines our day-to-day existence.

—Lisa Kanarek
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