The story behind Working Naked

There are always two sides to a story and how I came up with the name Working Naked for my Web site is no exception. The first is that after I talked with many successful entrepreneurs and business people who worked from home, I was surprised that many worked in their “undies.” They explained that they’d get out of bed, grab a cup of coffee, check emails, and find themselves two hours later still sitting at their desk working. Truth be told, most of us do the same. So naturally working “almost” naked was an interesting way to identify this trend. Secondly and more importantly, Working Naked refers to the fact that when we begin working from home, we’re stripped of all of the corporate support that streamlines our day-to-day existence.Cropped headshot-lower res —Lisa Kanarek

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The Naked Truth: how they did it

Do you ever wonder what motivates someone to start a business and what inspires their business ideas? Meet business professionals from around the country and find out what sparked their business ideas.

Business: The Swim Squad, founded by Aquatics Director Jordan Meher, provides-certified swimming instructors to drive to parents’ homes or community pools to teach [...]

Are you giving it up too easily?

After many takes, several lighting adjustments and extensive advice from a few video pros out there, I finally taped my first Working Naked video. In this video I share three ways to figure out what you should be charging for your product or services. If your fees are too high you may lose business. But [...]

It’s Working Naked Day. Strip down and get to work!

Happy Working Naked Day! If you’re one of the 32 million home office pros working without the support of the corporate workplace, you’re working naked. Who knew? It’s OK to blush.
Today’s the day to strip away your anxieties about doing it all by yourself.  Let the celebration begin with these five tips:
If you touch a [...]

Tell the truth online, Pinocchio

I love it when someone says, “It’s true…I read it on the Internet.” Keep in mind that these people are serious.  Do you know how hard it is to keep a straight face when someone says that?  I’m not implying that everything on the Internet is made up but the reality is that it’s challenging [...]

A healthy addiction: the Mom Entrepreneur blog

I have a new addiction: The Mom Entrepreneur support group.  The Mom Entrepreneur site founded by Traci Bisson offers valuable and useful information, but I can’t believe how helpful their support group has been these past few days.  I subscribe to several (actually too many) discussion groups but their members don’t answer questions as often [...]