What You Don’t Have to do While Working From Home

When you’re working from home and trying to balance every part of your life, it’s easy to focus more on what you have to do rather than what you don’t have to do. Stop it! At some point you have to put your foot down and realize that you don’t have to do everything including:

Work with difficult clients.
Instead: Decide how much stress, aggravation and anxiety you can take from one client. Is the emotional and physical toll this client is putting on you, worth the money you’re making? If so, suffer through your working relationship. If not, put your efforts towards finding a different client that will make you happy, not hopeless. (This applies to personal relationships too!)

Bend when you think someone is being inflexible and insensitive to your needs.
Instead: Tell the other person how you feel and either compromise or stand your ground.  Just don’t bend to the pressure. Nobody likes a wus.

Limit your dreams.
Instead: Most folks working naked are taking today off, making this the ideal day to start dreaming. Make a list of everything you want to accomplish and the steps you’ll need to take to accomplish each item. When you see your dreams on paper and take steps to reach them (trust me, it’s scary), you’ll be closer to achieving them.  I remember reading an advice column about a woman who wanted to go back to school at 40 years old.  She wrote that she wasn’t sure if it was a good idea because when she graduated in four years, she’d be 44 years old. The columnist’s response was, “In four years you’ll still be 44, so what’s the difference?” Love that line!

Hurry through life.
Instead: Plan time for yourself and your family.  Don’t just wait for free time, schedule it.  Whether you take a long weekend vacation or set aside one Saturday each month, spend that time with your family.

Think Creativity Over Cash When Marketing Your Business

Marketing your homebased business can be challenging and frustrating, but it doesn’t have to be expensive.  In another Working Naked post, a few entrepreneurs shared their low-cost, highly effective ways to market their businesses on a budget. A few more entrepreneurs share their marketing secrets.

    “Unpaid public speaking is a fantastic way to drum up new business. Associations and Chambers of Commerce are always looking for free speakers educate and entertain at meetings. You’ll make your money from the “back of the room” after the event selling products/services, getting referrals and booking more gigs.”

    —Leslie Guria, SpeakingBonanza [Read more...]

Don’t be a Dummy…Learn Smart Ways to Market Your Business

The folks at Copyblogger are no dummies. They know that if they fill their site with valuable advice about writing a blog and marketing online, their readers will want more. What kind of people are they?

Obviously they’re brilliant, generous and Internet savvy because they’re offering Internet Marketing for Smart People, a 20-part, free email course and continual newsletter. This course is down and dirty, quick and easy and best of all, packed with useful advice about Internet marketing.

Check the Internet and you’ll find hundreds of programs that promise to give you the “secrets” to Internet marketing. Sometimes you’ll see a photo of a guy on his yacht who wants to make it perfectly clear that he’s made a fortune from Internet marketing and you haven’t. My advice? Shop carefully and if you can get a high quality marketing course for free, grab it immediately.

After you’ve read through the free course, check out Copyblogger often. You won’t believe how much information is on their site. I never leave Copyblogger without learning at least one new thing. They know everything and I want to know it too (insert evil laugh).

Why You May be Losing Followers on Twitter

Do you take the time to weed out the list of folks you follow on Twitter? Lisa Barone, Co-Founder and Chief Branding Officer at Outspoken Media, Inc., culls through her Twitter list monthly and stops following some people while adding others to her list.  I do the same thing every few months and each time I do that, I lose followers. I’m not obsessed with how many followers I have, but if someone stops following me, I wonder why.

In her Small Business Trends post, 20 Reasons People Unfollow You On Twitter,” Barone shares the results of a quick poll she did with Twitter users.  All of the tips are insightful and worth reading, especially these four.

1. You’re a self-promoter: Lots of people mentioned that they were turned off by Twitter users who do nothing but promote their own content. You want to drive traffic to your site, but there’s other content out there.

2. You’re too self-centered. Twitter is about connecting with others and not making it about you.

3. You auto-DM: Nothing hurts more than choosing to follow someone you think is cool…and then being hit with the dread auto spam DM. There will always be something annoying and creepy about getting a sales pitch via DM. Build a relationship before you try to sell something to someone.

4. You don’t share anything new. There’s nothing wrong with retweeting unless that’s all you do. Share new information when you can.

5 Ways to Make Your Home Office Safe

Don't forget about safety when you work naked.

Don't forget about safety when you work naked.

If you have kids, you probably remember the baby-proofing stage when you had to install cabinet latches, toilet locks and baby gates. I realized it was time to remove the locks when my younger son showed his babysitter how to use them.

Taking the time to make your house safe for your kids is important, but who’s keeping your office safe for you? All it takes is one fall to break a leg and you’re out of commission for weeks. (Although you can milk it and get your family to do tasks and errands for you that normally they wouldn’t.) Either way, an injury is still inconvenient. There are a few steps you can take to safety-proof your home office. [Read more...]

Making Old Furniture Serve New Purposes

We’ve all inherited furniture from family or friends.  Or we’ve had to make up an excuse for why we don’t need an ugly, scratched desk or a chair that isn’t nice enough for the Salvation Army. If you’re lucky, you can inherit a fabulous piece of furniture that serves several functions, especially within a home office, or you can make your existing furniture become more functional.

Interior Designer Melinda Miles and her husband inherited a pharmacy supply cabinet that had been in their family for years. The quarter-sawn oak cabinet started out in an old, turn-of-the-century drugstore and held pharmacy supplies.  Miles realized that these drawers, with the labels for the pharmaceutical products still attached, were the perfect size for DVD and supply storage within her home office. [Read more...]

Need a Kick in the Pants While Working From Home?

When you’re working from home, you have to be your own cheerleader, support system and #1 fan.  The reality is it’s not always easy to keep plugging away at your business when there’s no one around to give you a pat on the back.

I just finished reading Susan Wilson Solovic’s book, The Girls’ Guide to Building a Million-Dollar Business, and it was the fire under my tush that I needed during a long week of feeling burned out.  Some of my favorite morsels of motivation from her book include:

  • There’s really no such thing as an overnight success. It takes time, and undoubtedly there will be a lot of No’s along the way. “No” is never the end of the story in the business world. “No” is merely an obstacle in the road to maneuver around.
  • If you have a desire, a passion, to really build something—to create an entity that is bigger than you by yourself—then, embrace your dreams. Don’t ignore them.
  • Don’t let life’s disappointments and hurts prevent you from going after your dreams and living your life to the fullest. Never, never, never give up. Every day take action to make it happen.

Why Can’t We All Work Naked?

Working naked — working without the help of an assistant, accounting department or an IT staff — makes sense considering that technology makes it easy to work anywhere, anytime. So why can’t we all work naked? Consider a few of the many benefits of working from home:

  1. There’s no commute
  2. You’re not stuck in a cubicle
  3. Technology lets you keep up with your corporate counterparts
  4. You save money on rent
  5. You have the freedom to have a life
  6. Your clothing and dry cleaning bills drop significantly
  7. There’s no boss looming over your shoulder
  8. You can wear whatever you want or better yet, nothing at all.  A non-scratchy chair is key to working naked comfortably!

What’s keeping you from stripping yourself of the corporate workplace?

6 Ways to Prepare For a Natural Disaster

Natural disasters from tornadoes to fires to hurricanes can be devastating both personally and professionally.  Although you can’t control disasters, you can take steps to prepare for the unexpected.

  • Videotape everything in your home office and the rest of your home. While you tape, describe in detail everything you see.  Make sure you back up the video online.
  • Keep receipts and warranty information from large purchases in a hanging file folder labeled “Purchases.” Within the folder, label interior (they’re cut lower than manila) folders “office equipment” and any other general category of purchases. Before you file a receipt, staple it to the corresponding warranty booklet. [Read more...]

Defending Yourself Against Insurance Fraud Schemes

Guest Post by Steve Anderson

While millions of Americans are anxiously waiting for the various provisions of this year’s landmark health reform legislation to be enacted, they should also be on the lookout for criminals who haven’t hesitated at all to use the legislation as a way to take advantage of consumers. So how can individuals protect themselves from fraud while seeking individual health insurance? Consumers can take several common-sense defensive measures.

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