Guest Post by Joy Gendusa
“Branding” is important to your marketing, but have you ever wondered what that means for your business?
- Branding is more about being consistent in your message and image. When you put out your marketing pieces, you want to create a similar look and feel so that people remember you. And you want that similar look and feel on everything you put out.
- You get to make the rules of your brand. You choose your colors, style of lettering, logo and message. There is some flexibility, so long as you follow the general rules you set for your brand.
- Branding is sort of like the Western concept of branding your cattle — make sure people recognize what is yours. And through that branding, you can sway your customers’ opinion and emotional reaction to your company.
- When people see you continually as one message, they begin to expect the same from you and they get used to you. Once they get used to you, it means you’ve successfully injected your brand image into their heads.
Joy Gendusa began PostcardMania in 1998 out of her home. Over the years, Joy has grown PostcardMania into one of the nation’s most effective, top marketing agencies specializing in lead generation for small to large-sized businesses.
