Looking bigger isn’t a great idea when you’re trying on swimsuits (trust me, I know!) but when it comes to business there’s nothing wrong with a small, one-person business looking larger than it is. Ivana Taylor, who writes the popular blog Strategy Stew, wears all of the hats in her business yet on the outside, her small business seems anything but small.
In her blog post “8 DIY Marketers Tools For Making Your Business Look Bigger,” Taylor shares useful and affordable resources to help a small business appear larger.
Re-Targeter: Your customer sees your ad on expensive ad space after they’ve visited your site – a coincidence? No. Re-Targeter! For a small monthly fee (really) your ad will “stick” to your web visitors and follow them across their web travels. You’re known by the company you keep. Why not keep company with the big guys to look even bigger?
Tungle: Use Tungle and you will schedule your next meeting (with any number of people) with only one e-mail. Scheduling meetings can be time-consuming and frustrating. Why not use a free service that helps you save time and increases your professionalism?
QuestionPro: There are dozens of free and affordable online survey tools. QuestionPro offers dozens of cutting edge question-types, like Net Promoter Score which measures customer loyalty and profitability and Importance/Satisfaction questions to help you put your resources where they make the most impact. Surveys are a good way to find out what your readers are thinking and how you can serve them better.
Very good information.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the great work Look forward to reading more from you in the future.