Wouldn’t it be sweet if you could get a group of top PR pros in one room and ask them for their best marketing tips? Linsey Knerl thinks so too. Through a virtual PR pow wow she gathers tips and shares them in her post “48 Guerrilla Marketing Tips from Top PR Pros.” Some of the group’s more worthwhile tips are:
1. Shannon Cortina, Springboard Public Relations — @scortina
Make a realistic list of the top five targets (news/media outlets, blogs, or social media) that you feel your business would benefit most from being mentioned or featured on. Use a relevant article or blog post of theirs to reach out to them to introduce yourself via the comments section or through email. I’ve done that several times and have been interviewed on various sites. It works.
2. Kwesi Robertson, MM2 Public Relations — @kwesirobertson
Use Twitter as a Social Media Newsroom. To create more unified stories, I use a free-service called Pitchengine to create social media news releases that I upload via my/clients twitter account(s). A good resource worth checking out and using.
3. Ronnie Manning, Mynt Public Relations — @RManning
Become a voice in your area of expertise, and utilize the comment posting sections of blogs and online publications. These comment boxes can allow you to link directly to your web site and boost traffic. Not sure how to find blog posts that relate to your business? Sign up for Google alerts and enter key words (in quotes) that match your area of expertise.
4. Kendra Schultz, PRIME 3 — @kendraschultz
Creating a contest where fans/followers must tweet about your company in order for a chance to win something free not only expands your brand awareness via hundreds-thousands of people’s Twitter or Facebook accounts to their fans/followers, but it also keeps these followers listening to what you have to say moving forward. Look for a Working Naked contest coming soon.
5. Samantha McGarry, Gomez — @Gomez_Inc
Follow key reporters on Twitter to get a better sense of their personality and interests. Don’t be afraid to pitch reporters — as long as your pitch is timely and on topic. A guaranteed way to turn off a reporter and hurt your credibility is to pitch an irrelevant idea.
Do you have any Twitter tips that have worked for you?
