Guy Kawasaki
Guy Kawasaki, managing director of Garage Technology Ventures and the author of nine books including Reality Check, has over 180,000 Twitter followers. He’s often asked how he uses Twitter and on the American Express Open Forum he answered questions about his Twitter strategy.
Kawasaki follows everyone who follows him because he feels it’s common courtesy and he wants people to be able to send direct messages to him. He considers Twitter a marketing tool and not a social activity. His goal is to drive readers to his site.
Something I found interesting is that Kawasaki repeats his tweets. He rationalizes that not everyone is on Twitter 24×7 and they don’t always scroll back to see what has already been tweeted. He compares repeating tweets to CNN repeating news stories throughout the day.
