You have to put out client fires, deal with bummed out clients who need a little handholding and manage freelancers or subcontractors to keep your business going. You’re so busy working in your business that you may not be taking the time to work on your business.
A Small Business Trends article offers some great tips for stepping back and taking a close look at your business.
- View your website/product/service through the eyes of a new potential customer.
- Identify one person who could really help get your company more exposure, and who might be personally motivated to do so.
- Do one thing to prove to the world that you’re an expert in your field.
- Change your home page to be more specific in describing how you help your customers.
- Further differentiate yourself from competitors rather than just try to “kill” them.
