When you meet someone for the first time at a business meeting, cocktail hour or when you’re out with friends, what do you say when someone asks you what you do? Do you have an “elevator pitch” ready that describes what you do in only a few sentences?
An article on bizzia.com reminded me of the elevator pitch, a term I hadn’t heard in awhile. There are a few things to keep in mind when you create your elevator pitch.
- Keep it short and to the point.
- Avoid using industry terms. You can’t impress someone if they don’t understand what you’re saying.
- One of your sentences should include the benefits your product, service or business provides to others.
One time I asked a woman when she was due. She asked me if my question was “when are you due?” or “what do you do?” because she wasn’t pregnant. From that point on I’ve always stuck to the what do you do question.
