(Almost) free PR
Those of us working naked don’t have large (if any) budgets for publicity. We throw things out there hoping they’ll stick like spaghetti on the wall (a way of checking pasta that I’m not planning to pass along to my sons!). Sometimes an expensive PR plan with no room for failure tanks, while a low-budget, seat-of-the-pants campaign can spread your name all over the Internet. Go figure.
The Small Business Trends article, “Top 10 Publicity Tools for $1 or Less,” offers some information I already know and use, but there are a few tips I hadn’t thought about trying, but will. All but one of the tips (a whopping $1) is free to implement.
Boosting your blog
The article, “6 Tips for Customizing Your Small Business Blog,” is a must-read if you want to improve your blog. Even if you like your blog the way it is—most of us consider them our babies—you’ll discover tips that will make you rethink the way your blog looks and functions.
